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Leka is a new social community application launching 21st July in Vietnam. The corporation is formidable, arranging to start out in the house nation of some of its founders, before increasing internationally. The goal of the app is to provide a social community system that encourages substantially greater amounts of engagement from its customers than the recognized players in the space. But how?
Leka says that in its beta trials, 70 per cent of people are putting up everyday. It claims that is a great deal increased than what we see on other platforms that have a 90-9-1 rule. That means 90 for every cent don’t article at all but only lurk, 9 for each cent submit at times, and 1 for every cent share really on a regular basis. The way Leka combats this is by cutting down the individuals you are publishing to at any 1 provided time. In its place of each individual article and engagement you put on the platform heading to every person, they go to your ‘Squads’. Essentially, it makes it possible for you to convey the distinct facets of on your own to distinct people, so mum does not get the identical information you want to share with your team of good friends.
The app is also earning use of AI technological innovation, to assistance preserve squads partaking. Squads have leaders,who can established missions for all those in the team. AI will support counsel those people missions to the squad leader – all in the hope of trying to keep the system entertaining and engaging – encouraging users to article in their squads.
Persons have often talked about how the human brain is not built to be exposed to as many persons and concepts as some social network applications activities develop into. Leka is hunting to reduce people circles, increasing the worth of your voice, and encouraging you create much better connections. In this way it hopes to tackle loneliness and increase psychological wellbeing of its customers, particularly these in gen z. Denise Sandquist, CEO, claimed:
“Leka is focusing on psychological health and fitness by bringing authenticity, local community, and belonging to the world’s young era via capabilities that persuade consumers to be them selves – for real. Interacting and participating with folks who have one thing in typical with them boosts the sensation of belonging. Nowadays, all social media platforms are mostly centered on connecting folks on the surface.”
It is a quite exciting thought, with prospective for certain. The app in beta and through its original launch is going to continue being as an invite only system. But the company hopes to extend internationally, open up up indication-up to all, and monetise the platform in the long term. Leka has about 70 influencers and 200 campus brand name ambassadors to assistance its first launch this month. We’ll surely be retaining an eye on the progress right here.
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