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This Barbie is a internet marketing genius! Turns out, Margot Robbie is to thank for the Barbenheimer craze that unexpectedly blew up around the summer months. She exposed that an Oppenheimer producer reached out to her to inquire her to shift Barbie’s premiere day, but she refused, realizing right absent that the two polar opposite films would make a “really wonderful pairing.”
When Robbie and Cillian Murphy interviewed just about every other for Selection’s “Actors on Actors” series on Dec. 5, they could not ignore the pink, atomic elephant in the place. The pair helmed two of 2023’s optimum-grossing flicks, which just so took place to premiere on the exact same working day. After a rough couple of yrs for film theaters, it appeared like absolutely everyone was rushing to the large monitor the weekend of July 21, 2023. And Barbenheimer was born.
The Barbie/Oppenheimer mashup nearly did not happen, though, as Robbie explained to Murphy.
“One of your producers, Chuck Roven, named me,” Robbie recalled. “And he was like, ‘I imagine you fellas should really go your day.’ And I was like, ‘We’re not relocating our date. If you are fearful to be up in opposition to us, then you shift your day.’ And he’s like, ‘We’re not moving our day. I just believe it’d be greater for you to move.’ And I was like, ‘We’re not going!’”
Robbie’s insistence on Barbie’s premiere day turned out to be correct on the dollars, as moviegoers flocked to both new releases instead than just choosing a single.
Robbie confessed that she really wasn’t surprised by the enthusiastic reaction.
“It’s a ideal double billing…Clearly the earth agreed. Thank God,” Robbie remarked. “The simple fact that individuals have been likely and getting like, ‘Oh, view Oppenheimer very first, then Barbie.’ I was like, ‘See? Persons like almost everything.’ Men and women are weird…I think they have been also truly thrilled by the filmmakers. Folks were itching for the upcoming Chris Nolan movie and itching for the next Greta Gerwig movie. To get them at the same time was fascinating.”
So, we can all thank Robbie for generating Barbenheimer occur by standing her floor when it counted.
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