DOWN Dating App – Its Earlier, Present, and Potential

When courting application Bang with Close friends launched in 2013, it immediately became a lot more well-liked than Tinder and Lots of Fish. Just after rebranding as DOWN, the courting application continue to continues to serve more than 10 million end users.

Bang with Pals (BWF) surpassed 1 million customers 3 months right after its first launch, boosting about $1 million in a funding round. Next this development, the system rebranded to the “less salacious” DOWN.

BWF was one of a kind owing to its straight to the stage honesty, acting as a ‘Facebook relationship app’ which authorized buyers to pick out which pals they’d like to hook up with. Even so, the DOWN rebrand introduced new functions while maintaining the uncomplicated idea the exact.

By 2016, DOWN established the a few-directional format for its swiping where by a Left swipe intended not fascinated, a swipe UP meant fascinated in courting, and a swipe DOWN meant fascinated in a casual hookup.

DOWN’s customisation and openness with regards to hookups and associations alike, brought “other apps down this path”. The system credits alone with inspiring Tinder’s shift towards facilitating extra significant associations, as perfectly as hookups.

Together the way, DOWN has introduced new options to its system including:

• 3Some: This aspect pairs customers open up to threesome hookups or polyamorous relationships. 
• Snap Match: When buyers tap the ‘Spin’ button, they’ll be instantaneously paired with a random human being who suits their tastes. Nonetheless, this individual can be any where in the world. 
• Highlights: These insert-on sticks help users’ profiles stand out among the crowd, allowing them to convey their identity, bed room behaviours, and romantic preferences. 
• Icebreakers: To minimize the early awkwardness of a new match, DOWN allows consumers to participate in a everyday activity together. These involve ‘Would You Rather’ and a lot more.

From 2019 onwards, the application has found continuous expansion. Given that Q4 of 2019, DOWN consumers are matching with 5 situations as many individuals. On top of that the company’s income has grown by 250%, with the quantity of downloads doubling.

In accordance to research in 2021, DOWN recorded extra new downloads than eHarmony and HER, not far behind Match, OkCupid, and Grindr. The platform shares that “The foreseeable future seems to be shiny for DOWN. Which is incredibly great news for the future of online dating”.

You can find out far more about DOWN at its web page in this article.