BLK’s New Campaign to Combat the Black Tax

BLK, the Match Team dating app for Black singles, has announced a new marketing campaign which raises recognition about the ‘Black tax’. 

BLK clarifies that the Black tax is a fiscal pressure set on Black individuals who are turning into richer, as they then have to help significantly less wealthy loved ones associates. The lead to of this is systemic racism and economic inequality, and it is a sizeable difficulty in the Black group, it shares.

To aid handle this problem, BLK is providing out $250 reward cards to BLK end users who have experienced the Black tax. 

Functioning involving April 26 and Could 3, BLK end users can utilize for a present card by publishing a “written story highlighting your own ‘Black Tax experience’ – emphasizing the individual sacrifices you have built to financially assist your family members members and sharing how you would use the $250 gift card if you are selected as a winner”, the official procedures state.

The new initiative, produced together with PR business Arxna, was encouraged by BLK investigation which uncovered that 79% of Black singles are not familiar with the Black tax idea.

The study also identified that one particular in a few Black singles around 40 fiscally support their less fortunate household members, with 46% of unemployed singles even now acquiring to also support family members.

“At BLK, we are deeply dedicated to marketing Black pleasure via our marketing and advertising initiatives and campaigns. We accept the money stress faced by lots of Black families, and we imagine that it is our obligation to support and uplift the community”, said BLK’s Head of Manufacturer and Marketing and advertising Jonathan Kirkland.

“This method is not just about giving fiscal guidance to individuals impacted by ‘Black tax,’ but also about boosting consciousness of this vital challenge that has an effect on so many”, he added.