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A video clip campaign commissioned by Bumble has been picked as a finalist in the Finest of Advertising and marketing category of The Drum Awards. The awards recognise outstanding marketing and advertising initiatives from throughout the globe.
The marketing campaign capabilities 3 brief online video clips which every single spotlight a distinctive factor of Bumble’s trust & security protections. These consist of the capability to unmatch with impolite customers, to have personal shots blurred out on acquiring them, and the optional snooze method.
Regardless of focusing on trust & security, the adverts are all sports-themed and are element of a collection referred to as ‘The New Procedures of the Game’.
You can enjoy the entry video here:
You can look at the marketing campaign videos by themselves in this article:
The Drum Awards have chosen this marketing campaign as a finalist in their Very best of Promoting category. The summary of the campaign and its mission is as follows:
“Dating must be enjoyable. But for girls, it can experience like a aggressive sport in which they are always taking part in defense. Problematic behavior is way also pervasive on dating applications, so Bumble did anything about it by putting trust and security at the forefront of their company, from brand values to proprietary in-application equipment.”
“This marketing campaign highlighted all the strategies Bumble assists make a space exactly where dating is secure and exciting. Rooted in strategic insight and executed as a result of breakthrough artistic and activations, we struck a sensitive balance amongst highlighting serious troubles and app options without shedding a playful, approachable voice.”
The Drum Awards are “global competitions having a nearer seem at the finest practice, the finest businesses and the very best people today in the promoting and advertising industry”. The winners of the awards will be declared at the Dwell Awards Clearly show on Thursday, June 8th 2023.
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