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Chispa, the Match Group dating platform for US Latines, has introduced a new brand name campaign known as ‘Fluent in Amor’. The campaign focuses on romance & biculturalism, and is rolling out throughout several channels.
Chispa, which has just about 9 million downloads, partnered with artistic agency Vast majority for its initial-at any time model marketing campaign. ‘Fluent in Amor’ honours the duality uniquely felt by millions of bicultural singles who are similarly proud of their Latin and American identities.
“No make any difference what you talk or how you detect, the language of like transcends all,” mentioned Julia Estacolchic, Senior Model Director, Chispa. “We produced this anthem to capture the genuine romance of two worlds coming jointly without inhibitions”.
The marketing campaign will roll out on November 6, 2023 across streaming, cable, digital, social, OOH, and in-app. It options Latine celebs such as vogue influencer Daisy Marquez, actress Amara La Negra, RuPaul crew member Bruno Alcantara, and content creator Pau Torres.
Outside of the campaign video clip, inhabitants in Miami can count on to see billboards, wall art, and posters committed to ‘Fluent in Amor’. End users on Chispa will also acquire entry to new stickers and prompts inside the app.
“Our Latine team customers took good personal pleasure in the opportunity to generate at the intersection of love, lifestyle and heritage,” said Jorge Hernandez, founding companion and Chief Advertising and marketing Officer at Majority.
You can come across out far more about Chispa by traveling to its web page in this article.
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