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To emphasize the insights shared at our recent meeting in London, World-wide Relationship Insights is proud to share a roundup of some of the event’s shows.
In this report, we summarise the presentation of Karima Ben Abdelmalek, President and CEO of happn.
Kicking off the GDI meeting in London, Karima Ben Abdelmalek, President and CEO of happn, explained why a person of the most properly-acknowledged and well-applied dating apps experienced preferred to undergo a big model refresh.
happn has been in the sector given that 2014 and Abdelmalek spelled out that its hundreds of thousands of users are really diverse right now to the kinds it initial started out with. Refreshing their model gave them a chance to boost their brand name story and values in just happn and carry a new generation of customers on board.
happn’s new brand focuses on ‘finding your crush’ in the spots you like to go – reinforcing the distinctive location-dependent element of Happn’s application and its core price of fostering dependable associations.
“When a single of your buddies introduces you to their new associate, your 1st dilemma to them is often ‘where did you two meet’ and that’s the dilemma that underpins our application,” she spelled out.
“happn is about getting men and women who like the exact same encounters and spots that you like,” she said. “The likelihood is ‘your paths have previously crossed’ and so our new model seems to mirror people paths and present how we help you intersect like-minded people and come across your crush.”
Abdelmalek spelled out that happn was not just about me and you, it was also about the spot and a collection of slick videos and a refresh of the app by itself ended up all helping to deliver that message. When it arrives to finding your perfect match, happn is looking to make it take place.
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