Playdate Launches Advert Campaign All-around ITV Present

Playdate, the Uk relationship app for solitary mothers and fathers, will be running an ad campaign all around ITV’s new truth Television display ‘My Mum, Your Dad’. The new present follows a group of solitary mothers and fathers who have been nominated by their grown-up youngsters for a 2nd chance at like.

Playdate has partnered with ITV AdVentures Ignite, ITV’s business incubator for start out-ups, to roll out an ad campaign all around the new exhibit ‘My Mum, Your Dad’.

The new ITV display is manufactured up of 10 hour-very long episodes the place audiences will comply with a team of solitary parents as they are living jointly and seek to discover true love. The show will be hosted by Davina McCall, and airs from September 11 – 22.

“The alignment of Playdate with the new present ‘My Mum, Your Dad’ was a no-brainer, getting the UK’s initial relationship app for one mother and father hunting for significant interactions. We are thrilled to see Playdate achieve a wider viewers and enthusiastic to be component of Playdate’s expansion journey”, said Callum Taylor, Head of ITV AdVentures Ignite.

“We very first listened to about My Mum, Your Father last calendar year and I quickly realized that we had to function with the demonstrate in some way”, reported Nevine Coutry, Founder and CEO of Playdate.

“The UK’s 1st ever dating app for one dad and mom and a new dating television clearly show for one mothers and fathers is a great match and I’m delighted to carry these two models with each other. I was blessed enough to be passed on to the team at ITV AdVentures Ignite who support begin-ups like us start off their journey on tv so I owe them my utmost gratitude for producing this campaign probable!”, Coutry included.

Playdate shares that there are presently close to 2.9 million solitary mother and father in the United kingdom and 320 million solitary mom and dad all over the world. 

You can obtain out far more about Playdate on its web page here or by attending GDI’s impending meeting in London the place Nevine Place will be sitting down down with Senior Reporter Sean Nolan for a live job interview.