Snapchat Launches ‘After Dark’ Element

Snapchat has now released its ‘After Dark’ characteristic which enables end users to share Stories from their nightlife & evening actions. Only consumers who have shared Immediately after Dark Stories are ready to see the articles their buddies have shared.

Consumers will only be capable to add Tales on this new method following 8pm, therefore the ‘After Dark’ title. This new method effectively results in a emphasize reel the following morning, in which a user can see what their friends ended up accomplishing the night just before.

SocialMediaToday points out that “for those people with much more lively nightlife, it could act as a customized photograph board from nightclubs and bars, demonstrating all the cool items that they received up to in the evening”.

What’s intriguing about this feature is the distinctive ingredient of it. As opposed to common Snapchat Tales, this feature calls for people to get included by publishing their personal written content, in purchase to see what their good friends are executing. This is a very similar mechanic to BeReal’s method.

For platforms that revolve all around nightlife, IRL connections, and ‘living in the moment’, night-focused techniques this sort of as ‘After Dark’ could be a new way to spark bigger interactions from customers.

Photograph courtesy of SocialMediaToday.