Stir Releases ‘Milf on the Shilf’ Marketing campaign

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Stir, the Match Team dating app for single parents, has released a collection of seasonal videos that includes actress Hectic Philipps. She plays the ‘Milf on the Shilf’, reminding solitary mom and dad that it’s alright to concentration on on their own and day throughout the holiday break season.

The new marketing campaign highlights the function single dad and mom are putting in for Christmas, but reminds them to have pleasurable as nicely.

https://www.youtube.com/look at?v=OjSDT14fBoQ

Philipps, who plays the character ‘Milf on a Shilf’ (a parody on the Elf on the Shelf custom), factors out that solitary dad and mom are targeted on creating a enjoyment Xmas for their small children. However, they should really also acquire time to have pleasurable and go on dates.

“Single dad and mom are managing themselves ragged to make issues magical and unique for their little ones,” explained Fast paced.

“As a one father or mother you frequently truly feel depleted, and have to remind yourself that it’s alright to have a flirtation and meet someone for a drink to reconnect with the section of on your own that exists outside of currently being a parent”, she added.

“Allowing oneself to truly feel critical, like an actual individual, tends to make you a superior mother or father. Then you don’t just truly feel like you’re at the service of tiny men and women who you are striving to grow”, the Cougar Town and ER actress highlighted.

The sequence of films from Stir are dwell on their Meta, TikTok, Instagram, and other social channels. 

Discover out much more about this seasonal campaign from Stir in this article. 

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