Stir Releases ‘Milf on the Shilf’ Marketing campaign

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Stir, the Match Group relationship app for solitary moms and dads, has launched a sequence of seasonal videos featuring actress Busy Philipps. She plays the ‘Milf on the Shilf’, reminding one mother and father that it’s okay to target on by themselves and date during the holiday year.

The new marketing campaign highlights the get the job done solitary dad and mom are placing in for Christmas, but reminds them to have enjoyable as effectively.

https://www.youtube.com/observe?v=OjSDT14fBoQ

Philipps, who performs the character ‘Milf on a Shilf’ (a parody on the Elf on the Shelf tradition), points out that one mother and father are targeted on generating a pleasurable Xmas for their kids. Having said that, they ought to also consider time to have enjoyment and go on dates.

“Single dad and mom are operating themselves ragged to make issues magical and specific for their little ones,” stated Active.

“As a single guardian you frequently truly feel depleted, and have to remind your self that it is ok to have a flirtation and meet a person for a consume to reconnect with the component of on your own that exists outdoors of getting a parent”, she additional.

“Allowing your self to feel critical, like an precise individual, can make you a better guardian. Then you do not just really feel like you are at the services of minimal men and women who you are attempting to grow”, the Cougar Town and ER actress highlighted.

The sequence of video clips from Stir are are living on their Meta, TikTok, Instagram, and other social channels. 

Find out far more about this seasonal campaign from Stir below. 

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