Tinder Sponsors Swedish Women’s Rugby Group

Global dating app Tinder will be a shirt sponsor for the Gothenburg Rugby Union’s women’s crew for the 2023 time. The crew tried out to use the relationship app to recruit new gamers, but finished up getting considerably a lot more than they bargained for. 

The staff attained media awareness after working with Tinder to uncover new gamers. The system promptly shut this down as it violated the platform’s community recommendations. Nevertheless, Tinder then attained out to aid the workforce in a way that doesn’t split any policies.

“Tinder is a platform with the dimension and electric power to generate encounters involving people today who would if not not have arrive into get hold of with each other, just like in this circumstance. When we read about Gothenburg Rugby Affiliation and their somewhat ‘creative measures’, we contacted the affiliation to see how we could support them outside of the Tinder app in a way that does not violate our guidelines. We are so delighted to be their shirt sponsor in the coming season”, states Elin Sivard, communications supervisor at Tinder in the Nordics.

Tinder has formerly sponsored the Madrid Titanes, a rugby team in Spain, but this is the initial time they’ve sponsored a sporting activities team in the Nordic location. It hopes that this partnership will deliver more interest to Sweden’s tiny rugby scene. 

“We gained a contact from Tinder, who favored the creativity of our recruitment marketing campaign although informing us that it is against their guidelines and terms of company. They were intrigued in our business and required to know how they could help, now that we know not to use the system to recruit new gamers. If you see a single of our gamers on Tinder now, it is since they have discovered the app’s ideal and real purpose”, say Moa Berglund and Jesica Gomez from Gothenburg Rugby Affiliation.