The best beauty trends of 2023 were all about creating an aesthetic. TikTok\u2019s viral strawberry girl<\/a> and latte makeup<\/a> turned foods and drinks into lewks, while Barbiecore fashion and beauty<\/a> fearlessly embraced bright (predominantly pink) color. Like I said, *aesthetic*.<\/p>\n Ahead of what\u2019s sure to be another year of glam trends, I tested a bunch of this year\u2019s most talked about launches from the biggest celeb beauty brands to see which ones actually delivered on the hype and are worthy of incorporating into your aesthetics in 2024.<\/p>\n With companies like Rihanna\u2019s Fenty Beauty and Kylie Cosmetics coming out with their very first mascara formulas<\/a> and Selena Gomez\u2019s Rare Beauty<\/a> and Halsey\u2019s about-face<\/a> dropping new eyeshadow sticks this year, there was sooo much to shop. But, since even girl math<\/a> can\u2019t justify splurging on every single product from every single line, I put the biggest drops to the test and pulled out a few standout products that you\u2019ll want to bring into the new year. <\/p>\n Over the course of a few weeks, I tried eyeshadow sticks from Fenty Beauty, Rare Beauty, and about-face, makeup staples like concealer and foundation from Kylie Cosmetics and r.e.m. beauty, and of course, the TikTok-viral products you saw all over your FYP: Fenty Beauty\u2019s color-adapting cheek and lip stick and rhode\u2019s doughnut-glazed tinted lip glosses.<\/p>\n Below, you\u2019ll find the celeb beauty brands and products that stood out this year:<\/p>\n Rihanna delivered all year long with buzzy new Fenty Beauty drops, including new shades of Gloss Bombs<\/a> and Cream Blushes<\/a>, the Hella Thicc Volumizing Mascara<\/a>, and the December release of Glitty Lid Shimmer Liquid Eyeliners<\/a>, which can high-key take your NYE makeup lewk up a notch. (The Amethyst shade is *so* gorgeous IRL.)<\/p>\n I loved the TikTok-viral Match Stix Color-Adaptive Cheek & Lip Stick<\/a> (which basically adapts to the perfect shade for your skin tone), but in general, my personal standouts this year were more understated. The Eaze Drop Stick Blur + Smooth Tint Stick Foundation (basically a stick version of RiRi\u2019s cult-fave foundation<\/a>) instantly smoothed out any texture and pores, and was easy to put in my on-the-go bag. <\/p>\n I also found myself recommending the Fenty Beauty Shadowstix Longwear Eyeshadow Stick to my friends. As someone with hooded eyelids, I liked that both the matte and shimmer options were matched to Fenty Beauty\u2019s Pro Filt\u2019r shade ranges, adding subtle definition to my eyes without looking too done up. <\/p>\n Overall review:<\/strong> All. The. Yeses. In particular, TikTok beauty stans looking for GNO-worthy statement makeup products should consider springing for the Match Stix Color Adaptive Cheek & Lip Stick or the Glitty Lid Shimmer Liquid Eyeliners. If you\u2019re more into understated makeup, give the stick foundation a try.<\/p>\n Rhode packed this year with new peptide lip products, starting off with a strawberry glaze flavor<\/a> of the brand\u2019s fan-favorite Peptide Lip Treatment in August. However, Hailey Bieber\u2019s most game-changing drop was the launch of the now-sold-out Rhode Peptide Lip Tints<\/a>, which basically combines your makeup and lip treatment into one product. <\/p>\n I was a big fan of the monochromatic latte-esque Toast color, but my absolute favorite was the limited-edition Peptide Lip Tint in Jelly Bean, a light pink color which has a hint of shimmer and major Y2K vibes with its candy-inspired flavor.<\/p>\n Overall review:<\/strong> I didn\u2019t find the lip tints quite as hydrating and long-lasting as the OG lip treatment formula, but as far as color cosmetics go, these are seriously moisturizing and add a subtle plumping effect.<\/p>\n Ariana Grande\u2019s r.e.m. beauty kicked off 2023 with multiple \u201cThank U, Next\u201d collection drops<\/a> starting in January, including themed lip glosses and eyeshadow palettes. <\/p>\n However, the brand\u2019s most highly anticipated release, the Sweetener<\/a> Foundation, was my standout product from this year. Leaning into the skin care-foundation hybrid trend, the hyaluronic acid<\/a>-infused formula provided very light coverage with a weightless texture and a natural-looking finish. I liked the broad range of shades and that the product makes your skin look like, well, skin, but someone with large pores or other skin imperfections might not like how light the coverage is. <\/p>\n The holiday Holiglitch collections were also a moment; they really played into the viral frosty angel makeup trend from TikTok<\/a>. It pairs Ari\u2019s fan-loved liquid eyeliner, At the Borderline Liquid Eyeliner<\/a>, with a brand new lavender chrome cream eyeshadow in Frostbyte. It\u2019s lightweight but very shimmery, and I used it for all of my holiday party makeup looks. <\/p>\n Overall review: <\/strong>Surprising. I was honestly amazed by how much I loved the Sweetener Foundation. If you only buy one r.e.m. beauty product, this is a great bet.<\/p>\n Kylie Jenner is the undisputed queen of lip products, and her cosmetics company delivered this year with the release of TikTok-loved Tinted Butter Balms<\/a> and matte lipsticks<\/a>. The reality star also took it back to the basics for 2023 by dropping a new and improved concealer, Matte Liquid Eyeshadow<\/a>, and the brand\u2019s very first mascara. <\/p>\n The buzzy Kylash Volume Mascara, which comes in an aesthetic light pink tube, was on the more expensive side at $24, but I appreciated that it\u2019s lightweight, has lash-strengthening ingredients like grapeseed oil, and was non-clumpy as I applied multiple layers to build volume. While volumizing mascaras typically leave deposits of black residue on my eyelids, I was pleased that I didn\u2019t have that problem after using Kylash \u2014 although I would have liked a slightly smaller wand and more length on my lashes.<\/p>\n IMO, Kylie Cosmetics\u2019 biggest hit of 2023 was definitely the viral Power Plush Concealer, which I surprisingly really loved. It was creamy, buildable, and had great coverage while being non-cakey when I used it to hide dark circles and pimples. I wish the formula was slightly dewier, but it gave my skin an airbrushed glow and looked great in pictures.<\/p>\n Overall review: <\/strong>Kylie Cosmetics ate this year with a bunch of great new products, but the Power Plush Concealer and Kylash Volume Mascara are the standouts that are worth buying.<\/p>\n Halsey\u2019s vegan makeup line went bold this year, dropping a line of high-shine Cherry Pick Lip Color Butters and eyeshadow Smokesticks. I tend to stay away from bright colored lipsticks because of the maintenance, but the lip butters had a consistency that was part lip oil, part lip lip balm while delivering on the shine and bright pigment of a lipstick. It lasted for hours after I put it on, and the fruity flavor was an added plus.<\/p>\n My favorite about-face makeup release this year were the dual-ended Smokesticks, which helped me seamlessly create the perfect smoky eye. The crease-proof formula features a creamy crayon on one end, and powder eyeshadow applicator on the other, helping you seamlessly blend and smoke out your eyes. Right now, I\u2019m loving the orange-hued Stoke the Flames one, but I\u2019m excited to try bolder options like the bright blue Dawn To Dusk hue for New Year\u2019s Eve.<\/p>\n Overall review:<\/strong> If you have yet to perfect the perfect smokey eye, you need some of these Smokesticks in your makeup collection.<\/p>\n I had high expectations for Lady Gaga\u2019s Haus Labs 2023 releases after previously trying the Triclone Skin Tech Foundation. This year, the \u201cBad Romance\u201d singer dropped an updated medium coverage version with fermented arnica<\/a>, as well as a matching Triclone Skin Tech Hydrating + De-puffing Concealer with Fermented Arnica.<\/p>\n After trying the concealer, I\u2019m hooked, and it\u2019s now taken up residency as my go-to product in my purse. The lightweight formula gives your skin a beautiful glow with zero caking or creasing, and it blurred fine lines and patches of dryness I get during the colder months. It\u2019s also the GOAT at covering up pimples to the point that I forget that they\u2019re there.<\/p>\n Another Haus Labs standout was the Sunstone color of the pressed Bio-Radiant Gel-Powder Highlighter with Fermented Arnica. I tried it along with a few friends, and I swear this champagne gold highlighter looks good on everyone, and I love that the formula is infused with skin care.<\/p>\n Overall review: <\/strong>Run, don\u2019t walk, to get your hands on this concealer. You\u2019re welcome.<\/p>\n Selena Gomez was booked and busy planning Rare Beauty launches this year, including the viral Lip Souffl\u00e9 Matte Lip Creams<\/a> and a brand new body care line<\/a>. Gomez tends to dominate with illuminating skin and cheek products<\/a>, and the new Positive Light Under Eye Brightener<\/a> \u2014 a more natural and lightweight alternative to concealer \u2014 was no exception, blurring dryness and fine lines while still looking fresh.<\/p>\n As someone who hordes the brand\u2019s liquid highlighters and blushes, my favorite Rare Beauty 2023 releases were unpredictably all about the eyes and brows. The Perfect Strokes Longwear & Waterproof Gel Eyeliner didn\u2019t budge from my waterline even after I (accidentally) slept in my makeup, and I was also a big fan of the All Of The Above Weightless Eyeshadow Sticks. Each of the sticks, which come with their own pencil sharpeners, looked as pigmented and creamy as a liquid formula, and I liked how non-bulky they were for traveling.<\/p>\n Another fave was the Brow Harmony Precision Eyebrow Pencil, which Gomez dropped in the fall. The pencil looks more expensive than its $19 price point, and I thought the product was easy to use while delivering pigmented but natural results. For any girlies who are worried about overly bold eyebrows, this product is for you.<\/p>\n Overall review: <\/strong>The brow pencil is underrated and pretty inexpensive, so definitely try it if you\u2019re in the market for a new eyebrow product.<\/p>\n2023\u2019s Biggest Celeb Beauty Brands TK TK TK<\/h2>\n
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<\/picture><\/noscript><\/div>Fenty Beauty\u2019s Most Popular 2023 Releases Kept Fans Fed<\/strong><\/h3>\n
My Top 2023 Picks From Fenty Beauty<\/h2>\n<\/p>\n<\/div>\n
Rhode’s Most Viral 2023 Releases Were All About Color<\/h3>\n
My Top 2023 Picks From Rhode<\/h2>\n<\/p>\n<\/div>\n
R.e.m. Beauty\u2019s 2023 Releases Made Getting Perfect Skin Even \u201cSweetener\u201d<\/h3>\n
My Top 2023 Picks From R.e.m. Beauty<\/h2>\n<\/p>\n<\/div>\n
Kylie Cosmetics Revamped Classic Makeup Essentials In 2023<\/h3>\n
My Top 2023 Picks From Kylie Cosmetics<\/h2>\n<\/p>\n<\/div>\n
About-Face\u2019s 2023 Releases Were All About Statement Beauty<\/h3>\n
My Top 2023 Pick From About-Face<\/h4>\n
Haus Labs\u2019 Buzzy Concealer Release Was One Of My 2023 Faves<\/h3>\n
My Top 2023 Picks From Haus Labs<\/h2>\n<\/p>\n<\/div>\n
Rare Beauty\u2019s 2023 Releases Turned BrowGate On Its Head<\/h3>\n
My Top 2023 Picks From Rare Beauty<\/h2>\n<\/p>\n<\/div>\n